Thursday 3 January 2013

Role Of Indian Media In Spreading Cricket

Indian cricket is very popular in sub continent. There are few countries in sub continent that are involved in cricket. Indian team is considered a balanced and powerful one to compete with any strong team of the world. People are crazy and very passionate about cricket in India. Indian cricket team has always been very strong. It got its name registered in cricket history by giving innumerable records. Indian cricket team has given many world-class batsmen, bowlers who created history. In India, if it to be said that people talk cricket, read cricket, sleep cricket and walk cricket, it will not be wrong.Indian cricket has been under tremendous pressures till now. This makes Indian cricket player tense and disturbed. We happened to see that pressures on international ground. We lost some almost winning matches due to pressures. Indian cricket has never been free from controversies. Even some controversies overshadowed world cricket. Controversies have been responsible placing ups and down in Indian cricket.Indian cricket has been influencing from media, politician and of course of their fans. These elements have stunned Indian cricket time to time. Players, coaches and selectors had to face fans aggressions. This caused them to feel agony. That led government to increase Security and safety of Indian cricket team. Indian cricket is governed by BCCI and BCCI is richest board of cricket world. It lured politician and industrialist to join board. That created tussle between board's members. It became a big issue of discussion for cricket fans. Former president of BCCI Dalmiya had to resign for bungling of fund of cricket board. Now current president is Shard Pawar.There have been foreigner coaches for Indian cricket. John Wright was first foreign coach of the Indian team and he is from New Zealand. Greg Chappell is the current coach of Indian team. Unfortunately no one is spared in Indian cricket Sourav ganguly had to go out after breaking out skirmish between him. That led to change Indian captain few years back. There can be taken few names that rose to controversy. Those ugly affairs dented the Indian cricket team.There is a very interesting part of Indian cricket is influence of media. The impact of Media over Indian cricket has been very powerful. Tiny issues or any controversy could not be sneaked away from eyes of media. Whether the matter is of off the field or on the field, media extensively covered the issues. Media influenced selection committee and the bating line up of Indian cricket team. Media captured all issues of Indian cricket with utmost priority. There is not only negative aspect that media offered but also there has been a very encouraging role of media. Indian cricket acquired highly esteemed status in India due to media's extensive coverage. This caused great popularity of cricket in India.Indian cricket manage to get corers of rupees due to ad business. Every player gets a chance to make money through ads. Sachin Tendulkar, M.S.Dhoni, V.Sehwag are ads star who seem busy in signing up ads. Indian cricket has achieved big commercial deal with ad companies. That has promoted celebrity image of cricketers. Sometimes, cricketer has to pay price for it in form of criticism if they fail to perform up to the mark. The positive aspect about Indian cricket team is that after sustaining immense pressures and ups down it achieved a lot in bringing name and fame to Indian cricket.

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